CUSTOM DECISION SUPPORT, INC.

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Marketing and Business Development Seminars

Marketing and business development seminars have been developed to assist technical and marketing personnel in developing new business concepts. In particular, these seminars are intended to help research personnel drive new venture development. These are typical half-day seminars with the second half-day devoted to consulting on the topic with selected development people. Up to a couple of hundred participants are feasible for these seminars. The consulting activities, however, is undertaken with a much smaller group (less than 10 individuals). The existing seminars are typically modified to reflect the industries served and the communication requirements of the clients. These seminars have been given to a number of fortune 500 corporations. Topics have included:

• Measuring the Market
• Entreprenurship & Marketing for R&D
• Product Design and Positioning
• The Structure of New Material Businesses
• Market Information: Measuring Opportunity
• Finance: A Window to Success
• Presenting Ideas: Promoting Concepts
• Targeting a Market: Effective Strategies
• The Price is Right
• Building Relationships in Marketing
• Betting on Technology
• Customer Value

Seminars can be arranged as independent on-site sessions or as a part of a broader planning program. For further information:

Tel: (831) 854-2256 or e:mail genelieb@lieb.com