A. Understanding Bias |
Bias is a systematic "error" in the data due to: |
|
B. Job Focused |
The nature of the particular function bias the results: |
|
C. Limited and Conditional Trust |
The nature of the particular function bias the results: |
|
D. Multiple Truths and Realities |
|
E. Averages and Typical |
|
A. On Site, if Possible |
|
B. Making Arrangements |
|
C. Knowing Location |
|
D. "Psyching-Up" |
|
E. Working with the Sales/Service Force |
|
1. Who Owns the Customer? |
|
2. Using Consultants and Industry Experts |
|
F. Knowing Enough but Not Too Much |
Your interviewing a respondent to obtain information not to show off what you know! |
|
1. Know enough to be interested |
|
2. Don't appear to know respondent's business |
|
G. Summary |
|
H. Following Through |
|
A. Getting the Respondent to be Comfortable |
|
B. Being Led by the Discussion Outline |
|
C. Don'ts |
|
D. Do's |
|
E. Don't FORGET Food |
|
A. Arrange to Visit Facilities |
|
B. Confirm with your own eyes |
|
C. Learn the processes |
|
D. Use caution and follow all safety procedures |
|
E. Don't photograph!!! |
A. Return to the Respondents (Thank you) |
|
B. Return to the Helpers (Thank you) |
|
C. Quantification Revised |
|
D. Documenting the Results |
|