P.O. BOX 1685, CAPITOLA, CA 95010-1685
TEL: (831) 854-2256
genelieb@lieb.com
Marketing Analytics/ Decision Support/ Survey Research/ Workshops
Custom Decision Support, LLC (CDS), formerly Lieb Associates, is a consulting firm specializing in marketing and technology oriented business planning. We enable our clients to get full use of business information by providing assistance through consulting, training and analysis based on the creative and appropriate use of management science and technology. Our strength is derived from years of problem-solving expertise and teaching. Our principal consultant, Dr. Eugene B. Lieb has over 40 years of industrial experience in technical, marketing and business research. With this level of experience, CDSI helps its clients tackle the very toughest business problems.
Services
While each of our clients tend to need unique services, we group them into four areas:
CDS has developed a reputation for being the
leader in the exploration of new ways of doing things. Our clients frequently
call on us when they have business problems, which cannot be solved by
traditional methods. CDS has pioneered new forecasting approaches, business
research methodologies, decision support systems and planning procedures. We do
not run a "cookie cutter" consulting business. We believe that each
client's problem is unique and requires innovative
solutions. We have never been satisfied with existing ways of doing things.
While we often derive unique solutions for
our clients, we believe in full disclosure. Proprietary and "black
box" methods hide critical assumptions, which can only act to the
disadvantage of our clients. This web site provides a venue to disclose
details of our methods and provides means of working with other experts in
these fields.
Clients and A Network
CDS maintains long-term relationships with
its key clients, some extending over 30 years. This has provided us with
experience in broad range of
markets and applications. Our direct industrial clients include: Dupont, Rohm and Haas, Uniroyal Chemicals (now Crompton Corp.)
, AEARO Corp., PQ
Corp., and others. In addition to commercial and industrial clients,
CDSI also serves premier survey research and consulting companies. This
has allowed CDSI to establish a network of expertise that provides a broad
range of capabilities. Together CDSI and its associates have
undertaken large research and planning projects. Furthermore, this
association with marketing research firms, in particular, has allowed CDSI to
gain expertise in a broad range of industries including: pharmaceuticals,
specialty and commodity industrial chemicals, agricultural protection
chemicals, consumer products, services, and others.
"Special" Clients
and Exceptional Service
CDS intends to remain a targeted premier
consulting firm servicing a small number of long term special
clients. This unique position allows CDS to concentrate on
developing methods and procedures as well as to service its clients with
exceptional responsiveness. Once engaged in a project, we
usually don't follow the clock. It is not unusual for us to be able to
turn around analytical projects in hours rather than weeks. However, that
is only feasible with considerate major long-term clients. We are a
learning organization, which values intellectual discourse. As such, we
appreciate bright and learned clients. Our relationships with our clients
are personal and highly confidential. Because these relationships are
demanding, we usually take on only a few new clients.
Learning and Teaching
We believe that teaching and learning are
intimately connected. In addition to the consulting activities, CDS have
taught graduate courses in the
colleges of business at Drexel and Villanova Universities and the College of Information Science and Technology
at Drexel University. Our consultants have taught over 80 graduate
courses at these and other universities. As part of its
consulting activities, CDSI also provides a range of industrial seminars and
workshops targeted to connecting marketing research with technology and
planning.
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